Going quiet

Going quiet means an established customer has not ordered within their usual buying pattern.

The rule

A customer appears when both are true:

1. They have placed at least 3 orders — enough to have a buying pattern.
2. The days since their last order (of any product) are more than their own average gap between orders.

Cancelled orders are not counted. Each customer is measured against their own rhythm: a customer who orders every week goes quiet much sooner than one who orders twice a year.

The evidence on each row

Why RABT shows this shows the date of the last order, the customer's usual gap between orders, the shortest and longest gaps, and how far past their usual gap they are.

How it differs from Ready to reorder

Ready to reorder is about one product. Going quiet is about the customer as a whole — no orders of anything for longer than usual.

What it does not mean

It does not mean the customer has left. It means the pattern has changed. There may be a simple reason — a project ended, a season, a change of buyer.

What to do

Reach out to find out what changed, and create a follow-up so the conversation does not depend on memory. The signal clears when their next order is recorded.